How I scaled my subscription business to 10,000 monthly subscribers and $10M+ in total sales

Without a huge team ❌
An unlimited budget ❌
Or even any prior business experience ❌

And with only $3000 startup capital 💸

This step-by-step process has been used successfully by countless other founders like me

I.E. It’s not a fluke

Step 1. Get clear on who your customers is

In the beginning it’s tempting to just create a product that you like

Or that you think would help someone

But you could be wrong

Instead, identify your ideal customer

Focus on finding a person with a problem.

That person may have been you in the past, maybe not

Think how can you help them to overcome that problem with your products or service?

People don’t buy products they buy solutions to problems

Or to increase their status

Help them and they will pay you

Step 2. Get clear on HOW you help that customer

When you know who your customer is

E.G. dog owners short on time

You can think of ways to save them time while caring for their dog

This is the genesis of your solution to their problem

This is what your product will help them to achieve

This allows you to also think about other problems you can help solve for them – adding features to your product

The bigger the problem, the more likely someone will buy your solution

Finalise the product you sell and package into a subscription

A monthly box, a membership site, a software product or coaching services

Now you’re ready to begin testing & selling your product

Step 3. Optimise your website to convert

In order to effectively get people to buy your product, you need to brainstorm all of the problems your products can solve for them

These are the features of your product, and we need to connect them to the benefits the customer will get

I.E. the solutions your product offers them

Then we need to create a simple website and fill it out with these solutions in the form of benefit-driven sales copy

Add some images and a killer offer and we’re well on our way

Pro tip: your offer will be the #1 factor that determines whether someone signs up or not

Step 4. Leverage email marketing

Before you drive any traffic you need to think ahead

Not everyone is going to buy right away, in fact most people don’t

So we need a way to capture interested people as email leads

Set up a popup, 2 step form, signup flow or quiz to grab their email as they look around your site

Then we will set up automated reminders and email blasts to get them back over to convert