After growing my subscription business to 10,000 monthly subscribers in just a few years, one thing has become crystal clear to me:
Your offer is your most powerful weapon to acquire new customers.
Here’s an easy step-by-step guide to create offers people simply can’t pass up 
When trying to convince someone to sign up for your subscription, there’s a high barrier to entry
In order to cross this barrier, the offer becomes the key 
Master it, and you’ll never struggle to grow MRR
Fail to master it, you’re in for a rocky road ahead
Here are my best tips:
- Make it extremely valuable + state the value
The key is to make your offer (almost) unbelievable
An offer is designed to inspire action NOW rather than later
The desire to act is driven by the value of the offer
For example: in my business (subscription box) we often give a free dog bed with a new subscription
This has a value of up to £60
The cost of the box is around £25 p/m
The value of the free gift is more valuable than the box
This is an unbelievable offer
(the bed does not cost us £60, we pay much less than that)
- Discount or Free gift, or Combinations
The easiest offer you can run is obviously a discount
This can work, however you’ll attract subscribers that only want to pay the lower price
In general, the bigger the discount, the higher the churn
So use discounts sparingly, free gifts work well
If you struggle to find a valuable free gift, you can combine with a discount to make your offer unbelievable
The goal is to make someone feel like they are almost stealing from you, so the recurring payment is an afterthought
And they take action TODAY not in 6 months (or never)
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3. Make it a Value-add
The offer should add extra value to the original subscription
It should make it easier to implement, or get results from
It should wow them in their first delivery or in their first month
It can be more valuable than the actual subscription product
It can build huge reciprocity and super fans
The offer is the key (drill this into your skull)
4. Use a risk reversal
Sometimes you make an offer so good it sets off the BS alarm
Then it’s a great idea to introduce your guarantee
If you can’t guarantee results, guarantee your service
If you’re afraid of high refund rates, try this:
“If you’re not 100% satisfied we guarantee we’ll make it right’
You’re guaranteeing you’ll work with them to make them happy
Without risking a refund if they don’t use or don’t like your product or service
P.S. – You’re likely already doing this anyway through your customer service responses.
5. Show proof
Social proof is one of the most powerful forms of marketing
If you see a queue outside a restaurant while the restaurant next door is empty
Where do you wanna eat?
When presenting your offers show others getting results from it too
Positive reviews, transformations, and goals achieved
It solidifies the value and backs up your claims
Conclusion
Your offer can drive the results of your entire marketing campaign
Master it, and you’ll never struggle to generate customers again