Once you see how to market your box – you can’t unsee it

I recently had a client tell me she could now see why her offers and emails are converting… I told her that’s great news

Then she told me – “I looked at my competitors, some of whom are close to going out of business, and I can see why there’s AREN’T converting”

That was an interesting thought to me, and the first step towards full mastery of growing a subscription box business

Firstly you see competitors who appear to be doing well – so you do what they are doing

You may or may not see some success

Often times you don’t because you lack the skills to replicate exactly what they do in terms of design or optimisation

Or other times you lack the knowledge to set up the systems they use such as ad tracking, email automations and so on

So you either lack skills, or you lack knowledge… or both.

This is the root cause of all of your pain in your sub box business. 

You don’t KNOW what you need to do in order to grow your box

When you try to learn, often you can’t effectively implement what you learn because you lack skills to make it look appealing


So here’s my advice on what path to follow to figure out your next move: 

1. Optimise your site to convert

You need:

• High res imagery
• Short concise copy
• Features, benefits, meanings

5 site sections:

• Hero image
• How it works
• What’s inside
• Social proof
• A guarantee

Get everything here in place and then move on to the next step