Here’s my top 3 copywriting tips for your subscription box website 👉
Clear is better than clever
Got a catchy headline that will wow readers with intrigue?
Probably won’t
You’ve got a very short time to tell your visitors what you do & why it’s great
Ensure your headline is clear in explaining what benefit the customer gets
Clear > Clever
Lead with benefits
No one cares about your box or the products inside it
They care about what it will do for them
> Make their dog love them even more?
> Save them time while caring for their kids?
> Show all the other parents how good of a mom they are?
This = what sells
Remove any unnecessary words
Never use 20 words in a sentence when you can say the same thing in 10
Use imagery + illustrations to show customers rather than tell them
Your website should have as few words as possible while still making sense
Let the images do the talking.
