2023 was tough
The good news: it’s over
The bad news: You still don’t understand how to market your business
2024 is about to be the same or worse for you
The opportunity in the market is starting to recover
From the bottom, the only way is up
In order to catch this wave, it’s critical to do 3 things this year:
- Take control of your marketing
Hoping for a change unfortunately never creates change
Working for it does
My top tip to fire up your marketing plan this year is this:
Optimise your website to convert before spending any more effort increasing traffic
Pro tip: This also means agencies can’t help you if all they do is run your ads - Earn enough profit
Charge enough for your box so you make AT LEAST 35% margin
Closer to 50% is ideal
Even if you start making a lot of sales
If you don’t earn enough, you’re robbing Peter to pay Paul
Innovate your supply chain (get stuff cheaper)
Introduce higher-tiered (more expensive) subscription plans
If all else fails, raise prices - Leverage email marketing
Email is the key to a sustainable and profitable business
It’s free
It’s scalable
It’s easy to use
If you’re still sleeping on email
2024 is unlikely to be any easier for you
Fun fact: understanding email marketing can also help you solve your marketing and profitability too
Wanna learn how to take control in 2024?
Reply ‘success’ and I’ll show you how I can help.
