You can’t put the cart before the horse
If you want to get paid from your subscription box business
But haven’t figured out how to predictably sign up new customers
You won’t get your desired result without figuring out the process to get there
There simply is no other way
Ever heard of a great business with no customers?
You need customers
To get there you need a plan
A proven system
And consistent focus to make it happen
Luckily, I’ve done it for myself and helped hundreds of others
I’ve got some shortcuts, hacks, and fast-tracks to success
Here’s my best tips:
- Optimise your site to convert
Swipe my template to help you at www.garyredmond.com/conversions
You need:
High res imagery
Short concise copy
Talk about Features, benefits, meanings
A killer offer
5 site sections:
Hero image
How it works
What’s inside
Social proof
A guarantee
Get everything here in place and then move on to the next step
DON’T skip this part
- Set up an email marketing system
This consists of 3 parts:
- Email Capture
- Automated Sales Emails
- Broadcasts
To execute:
- Use Formify to capture email addresses
- Set up a 4-email abandoned sequence
>Email 1 is a reminder to go back and purchase your box
>Email 2 focuses on the benefits of the box and why they should buy it
>Email 3 draws attention to all the good reviews you’re getting
>Email 4 is an urgent push of FOMO
>Email your list sales emails 2-3 times per week
Final step
- Drive Traffic via Ads
Social platforms have killed organic engagement
Nowadays it’s pay to play
As we discussed, no customers = no business
You need some level of scale to succeed
- Spy on competitors on FB ad library
- Create ads similar to theirs
- Run them with a low budget for 3-4 days
- Kill the losers, replicate the winners
- Raise budgets once you’ve landed on your winning formula
I’ve worked with people and seen this process executed and done within 6-8 weeks.
Most of the time you waste is just spent doing the WRONG things which will never grow your box.
Hope this helps!
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Is your sub-box business a game?
The longer I’m running my business
The more I feel it’s like a game
In the beginning, you start out on a journey
On that journey you encounter obstacles
To reach the end of the level you are on you must overcome these obstacles
And in order to progress to the next level of the game
You have to beat the Boss
When I look back and think about my Sub-Box business
In order to reach the next level, we had to beat some Bosses
Pick your idea
Get it launched
Learn the tech and systems
Learn how to sell
Learn how to scale
Build a team
Build processes and systems
Prepare for Exit
Believe it or not, if you can’t sell and predictably grow your subscribers
It doesn’t mean your business is doomed to failure
It just means you’re stuck on that level
And you need some help beating that Boss
When you beat that level in the game, it is never as hard as it was the first time
Because you’ve done it before
If you need help beating that Boss – I’ve got a powerup that will do just the trick
Once you beat this Boss, the steady paychecks and freedom of choice are unlocked for your character